A fragmented shop rebuilt as one connected system: brand, IA,content, checkout, and retention - designed around how userstrust, decide, buy, and return.
A fragmented shop rebuilt as one connected system: brand, IA, content, checkout, and retention - designed around how userstrust, decide, buy, and return.
Three rounds of research with adults aged 65+ turned observed conversational behaviour into shared criteria, interaction models and actionable product guidance.
